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Jobs at Outplay Entertainment Ltd

Digital Marketing Executive

Location: Dundee, United Kingdom

Department: Marketing

Type: Full Time

Min. Experience: Entry Level

Outplays games have already been downloaded over 100 million times but we want to 10x that ASAP. We are looking for a driven, creative and analytical person to join a team of friendly marketeer gamers who are passionate about building up our player base and driving player engagement. In your role, you’ll be assisting the team primarily through supporting player remarketing, with opportunities over time to train and work with other platforms to help develop your skills.


Day to day tasks will include…

  • Using a range of marketing tools to manage emails & other communications to support player focused marketing campaigns
  • Plan and manage A/B testing
  • Briefing creative and copy writing for different marketing channels
  • Support the setup and management of automated campaigns based on user behaviour
  • Producing reports for the UA Manager, focussing on agreed KPIs and support the team by suggesting optimisations to improve performance.
  • Use data and insights to make strategic decisions, making effective usage of digital analytics and reporting tools and applying best practice in campaign testing.
  • Keep up to date with relevant marketing/digital innovations and trial any new technologies which could assist delivery of our marketing campaigns

Key attributes

  • Bachelor’s Degree in a relevant field
  • Experience in a digital role; client or agency side
  • Solid communicator, great at keeping stakeholders and others posted with the appropriate level of detail
  • An ongoing desire to learn and excel in a highly collaborative, multi-facetted department
  • Energy, drive & an obsession with monitoring and iterating for optimisation
  • Expertise in production of quality digital assets is desirable
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